Cookie Policy
MORPARA COOKIE POLICY
As A Ödeme ve Elektronik Para Hizmetleri Anonim Şirketi (hereinafter referred to as ‘Morpara’), we prioritize the protection of the personal data you provide to our company; in this regard, we exercise the highest level of diligence in processing and safeguarding your personal data in compliance with the applicable legal provisions. Accordingly, this Clarification Text is provided pursuant to Article 10 of the ‘Law No. 6698 on the Protection of Personal Data’ (Law). This Cookie Policy (hereinafter referred to as ‘Policy’) governs the websites operated by Morpara and outlines the principles pertaining to the use of cookies.
The objective of this Cookie Clarification Text is to inform you about the types of cookies we utilize, the purposes for which they are used, and how you can manage these cookies in relation to the automatic processing of personal data obtained through the placement of cookies on your device while using our website. For cookies other than the necessary cookies deployed on our website, users’ explicit consent is obtained, and they are granted the option to modify their consent at any time. Users can view the categories of cookies employed on our website through the Cookie Management Panel and can set their preferences for all cookies, excluding Mandatory Cookies, by selecting the ‘on’ or ‘off’ options via the Morpara Cookie Management Panel. Additionally, users retain the ability to revise their preferences at any time using the Cookie Management Panel.
I. What is a Cookie?
Cookies are small data units placed on devices (such as computers, smartphones, tablets) to facilitate the proper functioning of a website, enhance user experience, improve and optimize the site, deliver more relevant, interest-based advertisements, and offer visitors an engaging and personalized website/application and advertising portfolio.
Cookies enable our website or mobile platforms to retain your preferences (e.g., login information, language, location, and other settings). This allows you to avoid re-entering such information during subsequent visits to our website.
II. What types of cookies we keep on your devices and for what purpose we process them?
a. Types of cookies according to the duration of use:
Session cookies are employed to maintain the continuity of a session and are automatically deleted once the user closes the browser.
Conversely, persistent cookies remain active even after the browser is closed and are automatically deleted either on a specified date or after a predetermined period. Accordingly, both session and persistent cookies are utilized on our website based on their respective durations of use.
b. First-party and third-party cookies:
First-party cookies are directly set by the website the user is visiting, specifically the address displayed in the browser’s address bar.
Third-party cookies, on the other hand, are placed by a domain other than the one being visited by the user. In this regard, both first-party and third-party cookies are utilized on our website.
c. Cookies according to intended use:
Mandatory cookies are essential for the proper functioning of our website. These mandatory cookies are first-party cookies and process personal data only during the session, except for cookies related to your privacy preferences, which persist beyond the session and are automatically deleted when the session concludes.
Advertising/Marketing cookies, which are third-party cookies, are placed by our advertising partners through our website. These cookies are utilized by our business partners to create a profile based on your interests and to display relevant advertisements to you. Functional cookies are used to enhance the functionality of our website and for personalization purposes, ensuring that your preferences, aside from privacy settings, are remembered when you revisit the site. These three categories of cookies are also employed on our website.
|
Cookie name |
Description |
Cookie Category |
Cookie Term |
Cookie Type |
Cookie Provider |
|
.AspNetCore.Antiforgery... |
This cookie is a cookie created by ASP.NET Core that protects against cross-site request fraud. |
Security |
Session cookie |
Third Party |
|
|
UMB_SESSION |
Maintains the visitor's session state throughout page requests. |
Mandatory |
Session cookie |
Third Party |
|
|
_ga |
It is a cookie used by Google Analytics. It is used for visitor identification. |
Analytics |
1 year |
Third Party |
|
|
_ga_0CJ4E4D1LS |
It is a cookie used by Google Analytics. It is used for visitor identification. |
Analytics |
1 year |
Third Party |
|
|
_ga_5SWYXHG7C6 |
It is a cookie used by Google Analytics. It is used for visitor identification. |
Analytics |
1 year |
Third Party |
|
|
_ExVID |
Unique id of the user |
External Visitor ID |
720 days |
Third Party |
Related Digital |
|
OfferMiner_ID |
Unique cookie id of the user |
Cookie ID |
720 days |
Third Party |
Related Digital |
|
OM_cmedium |
Saves the tool of the campaign used. |
Campaign Medium |
720 days |
Third Party |
Related Digital |
|
OM_cname |
Saves the name of the campaign used. |
Campaign Name |
720 days |
Third Party |
Related Digital |
|
OM_csource |
Records the source of the campaign used. |
Campaign Source |
720 days |
Third Party |
Related Digital |
|
OM_INW |
Checks and saves whether the user is a new visitor. |
New Visitor Flag A |
720 days |
Third Party |
Related Digital |
|
OMB_New |
Checks and saves whether the user is a new visitor. |
New Visitor Flag B |
Session Cookie |
Third Party |
Related Digital |
|
OM_lpp |
Stores the user's last purchased products. |
Last Product Purchase |
720 days |
Third Party |
Related Digital |
|
OM_lpvs |
It stores the last 10 products the user has looked at. |
Last Product Views |
720 days |
Third Party |
Related Digital |
|
OM_OSB |
Saves the banners that the user clicks on the site. |
On-site Banner Display |
720 days |
Third Party |
Related Digital |
|
OM_OSS |
It records the keywords used by the user in the searches performed on the site. |
On Site Search |
720 days |
Third Party |
Related Digital |
|
OM_pv |
Stores the last product the user looked at. |
Product View |
720 days |
Third Party |
Related Digital |
|
OM_q |
Saves search keywords from organic searches. |
Organic Search |
720 days |
Third Party |
Related Digital |
|
OM_rDomain |
It keeps the page from which the user refers to the last page viewed on the site. |
Referrer Domain |
720 days |
Third Party |
Related Digital |
|
OM_sys_AppID |
Name of the push application defined on Euromsg. It varies on customer and channel basis. (Ex: ABC_IOS, ABC_Android) |
App ID |
720 days |
Third Party |
Related Digital |
|
OM_sys_TokenID |
Phone and application specific unique id. (We can say that the device ids produced by google for Android and apple for IOS) |
App Token |
720 days |
Third Party |
Related Digital |
|
VL_FirstReferrer |
It stores the domain information of the link to which the user is directed to the website. |
First Referrer Address |
30 days |
Third Party |
Related Digital |
|
VL_FirstVisitTime |
Stores the date when the user first visited the website. |
First Visit Time |
720 days |
Third Party |
Related Digital |
|
VL_LastPageViewTime |
Stores the time of the user's last page view. |
Last Page View Time |
720 days |
Third Party |
Related Digital |
|
VL_LastPVTimeForTD |
Stores the last page view time to calculate the user's total visit time. |
Last Page View Time For Total Duration |
Session Cookie |
Third Party |
Related Digital |
|
VL_LastVisitResumes |
Stores the closing time of Visit (30 minutes after the last transaction) |
Visit Resume Time |
Session Cookie |
Third Party |
Related Digital |
|
VL_LastVisitTime |
Stores the date when the user last visited the website. |
Last Visit Time |
720 days |
Third Party |
Related Digital |
|
VL_PreviousVisitTime |
Keeps the user's previous visit time. |
Previous Visit Time |
720 days |
Third Party |
Related Digital |
|
VL_PVCountInVisit |
It stores the number of pages viewed by the user on a visit (session) basis. |
Page view count in visit |
Session Cookie |
Third Party |
Related Digital |
|
VL_TotalDuration |
Stores the total time the user spends on the website. |
Total Duration (second) |
720 days |
Third Party |
Related Digital |
|
VL_TotalPV |
It stores the total number of pages visited by the user on the website. |
Total Page view count |
720 days |
Third Party |
Related Digital |
|
VL_TotalVisit |
It stores the total number of times the user has visited the website. |
Total visit count |
720 days |
Third Party |
Related Digital |
|
VL_VisitStartTime |
It stores the time when the user's visit to the website started, on a session basis. |
Visit Start Time |
Session Cookie |
Third Party |
Related Digital |
|
VLT_CDB |
It is the cookie used for countdown box. |
Targeting Countdown Box Cookie |
720 days |
Third Party |
Related Digital |
|
VLTB_ABTestC |
It is a targeting action cookie written for A/B testing. |
Targeting AB Test Cookie |
720 days |
Third Party |
Related Digital |
|
VLTB_ABTestWC |
It is a targeting widget cookie written for A/B testing. |
Targeting AB Test Widget Cookie |
720 days |
Third Party |
Related Digital |
|
VLTB_VisitC |
Holds the status whether the banner will be shown or not based on the visit. |
Targeting Banner Visit Cookie (Banner visit capping) |
Session Cookie |
Third Party |
Related Digital |
|
VLTB_VisitorC |
Holds the status whether the banner will be shown or not based on the visitor. |
Targeting Banner Visitor Cookie (Banner visitor capping) |
720 days |
Third Party |
Related Digital |
|
VLTVisitC |
On the basis of visit, it keeps the status of whether RMC Target actions such as popup, notification box will be shown or not. |
Targeting Visit Cookie (Target Action visit capping) |
Session Cookie |
Third Party |
Related Digital |
|
VLTVisitorC |
On the basis of the visitor, it keeps the status of whether or not RMC Target actions such as popup, notification box will be shown or not. |
Targeting Visitor Cookie (Target Action visitor capping) |
720 days |
Third Party |
Related Digital |
III. What types of cookies we keep on your devices and for what purpose we process them?
a. Performance / Analysis Cookies
We utilize performance and analysis cookies to enhance the experience of users visiting our website. These cookies gather anonymous data, including the duration visitors spend on our site and applications, the most frequently visited pages, and any errors encountered. This information is employed to improve the functionality of our site and continuously optimize the user experience. Through these cookies, we are able to better address user needs and make our site more efficient. These cookies do not collect personally identifiable information, but instead provide general data regarding how our site is utilized.
b. Marketing and Personalisation Cookies
Advertising and personalization cookies are utilized to analyse the browsing behaviour of visitors on our website and other sites, enabling the delivery of content and advertisements tailored to their interests. These cookies gather browsing data to display advertisements more aligned with users’ preferences and provide a more customized web experience. This information is intended to enhance the user experience by improving advertising efficiency and may be shared with third-party advertising networks. These cookies allow us to offer more relevant and personalized services to our users. Users who do not wish to accept these cookies can modify their cookie preferences through their browser settings.
c. Functional Cookies
Functional cookies are employed to offer a more efficient and personalized experience during your visit to our website. These cookies enable a customized experience by retaining certain user settings, such as your preferred language, site layout, or colour scheme, eliminating the need to reset these preferences on each visit. Additionally, they support features that enhance functionality, such as maintaining logged-in status for users while navigating the site. Functional cookies contribute to making our website more user-friendly and provide a tailored browsing experience based on individual user preferences.
The cookies used on our website are designed for the following purposes:
- Session Recognition: Identifying you when you log in to access our services and safeguarding your session information.
- Customer Support: Promptly and efficiently addressing your requests for customer assistance.
- Troubleshooting: Collecting necessary error messages to resolve issues and ensure compliance during your use of our services.
- Marketing Analytics: Tracking application installations and user interactions to evaluate the success of our marketing campaigns.
- User Feedback: Gathering your valuable input through user feedback surveys to enhance our services.
- Personalization: Retaining your preferences to provide an improved user experience on subsequent visits to our services.
- Content Presentation Based on Interests: Informing you about and promoting features, products, and services that may align with your interests.
- Fraud Prevention: Detecting and preventing fraudulent activities.
- Security Improvement: Enhancing the security of our website and safeguarding user data.
The data collected via cookies is not utilized to identify users. This information is processed and assessed solely for the purposes outlined in this Policy. Our use of cookies is restricted to enhancing the user experience, delivering our services more efficiently, and increasing the functionality of our website. In this context, the application of cookies is intended for specific and legitimate purposes, with no usage outside the scope of this Policy.
IV. Processing and Transfer of Personal Data
Our Company processes and transfers your personal data only within the framework of the Law and other relevant legislation. These processes are carried out for the following purposes:
- Use of Google Services: To enhance the functionality of our website, information necessary for integration with platforms such as Google is processed and transmitted through the respective extensions of these platforms.
- Customer Experience Improvement: Tools such as Google Analytics, Google Tag Manager, Related Marketing Clouds (Target Media), Adjust, and Clarity are utilized to gain a better understanding of our users’ experiences on our site and to enhance site performance. Accordingly, necessary data transfers are conducted to these relevant applications.
These transactions are conducted to safeguard your data and comply with our legal obligations. The processing and transfer of your personal data occur solely for the purposes outlined and within the applicable legal framework.
V. Method and Legal Grounds for Collecting Personal Data
Our Company is based on the following legal grounds when processing and collecting your personal data:
- Explicit Consent: We collect and process your personal data only upon obtaining your explicit and affirmative consent, when required. This consent must be specific, informed, and clearly articulated.
- Legal Obligations: The processing of your personal data may be necessary for our company to comply with its legal obligations, including the data processing required to meet various legal and regulatory requirements.
- Establishment, Exercise, or Protection of Rights: Relevant data may be processed if such processing is essential for the establishment, exercise, or protection of a right. This may pertain to legal proceedings or administrative processes.
- Legitimate Interest: Provided that it does not infringe upon your fundamental rights and freedoms, there may be instances where data processing is necessary to serve the legitimate interests of our company or a third party. This is conducted to enhance legitimate business operations, such as optimizing our business processes.
- Contractual Relationship: Data collection and processing activities are conducted on a contractual basis in relation to the establishment or execution of the user agreement.
VI. Your Rights Regarding the Protection of Personal Data
In accordance with Article 11 of the Law, you are entitled to the following rights by submitting a request to our Company:
- To ascertain whether your personal data is being processed,
- To request information regarding your personal data if it has been processed,
- To understand the purpose of processing your personal data and to determine whether it is being utilized in alignment with that purpose,
- To know the third parties to whom your data has been transferred, both domestically and internationally,
- To request correction of any incomplete or inaccurately processed personal data,
- To seek the deletion or destruction of your personal data in accordance with the conditions set forth in Article 7 of the Law,
- To request notification of actions taken regarding your rights to rectification, deletion, and destruction to any third parties to whom your personal data has been transferred,
- To object to any outcomes that may arise against you as a result of the analysis of your processed personal data solely through automated systems,
- To seek compensation for damages incurred due to the unlawful processing of your personal data.
You can send any request, question or complaint regarding your personal data via the following ways:
- By Mail: You may submit your requests concerning your personal data to Esentepe Mah. Büyükdere Cad. Astoria Blok No:127/63 Şişli using a notary public, registered letter with return receipt, or another secure mailing method. Please ensure that you include a photocopy of an official identification card that verifies your identity in your correspondence.
- By E-Mail: You can direct your inquiries, requests, or complaints to our email address at destek@morpara.com. When communicating via email, please securely provide your credentials so that we can authenticate your identity.
- KEP Address: For official and secure communication regarding your personal data, you may contact us through our KEP (Registered Electronic Mail) address at aodeme@hs03.kep.tr.
VII. Amendments
Our Company retains the right to modify or amend this Clarification Text at any time. All changes will be published on this page along with the corresponding revision date.
Should significant alterations be made to the Clarification Text, these changes may be communicated to you not only through our website but also via other communication channels such as email. This ensures that you remain informed of the updates and receive the necessary information.
In accordance with legal requirements, your consent may be necessary for the implementation of significant changes. In such instances, your explicit consent will be solicited for the enactment of the changes.
If you do not agree with the changes, we kindly request that you refrain from continuing to use our services. This is crucial for the protection of your personal data and to guarantee your security.
VIII. How Do I Control Cookies?
Cookie Management and Browser Settings
The use of cookies is not mandatory for your use of our website. Although browsers usually accept cookies automatically, you can adjust your cookie settings according to your personal preferences:
- Blocking and Deleting Cookies: You have the ability to delete or block cookies at any time. You can navigate to your browser’s settings to remove cookies already stored on your device or configure your browser to reject cookies. These settings can typically be located using the ‘Help’ function of your browser.
- Effects of Cookies: Accepting cookies enhances your user experience while interacting with our website. If you choose to delete or block cookies, certain functionalities of our website may not operate correctly. For instance, you may be required to re-enter information each time you visit our website. Additionally, some services available on our website may not function as intended.
Cookie management enables us to comprehend how users interact with our website, and this information allows us to enhance our site accordingly.
Moreover, you have the option to delete cookies through your browser or view the list of cookies stored in your browser along with their respective values. For comprehensive information regarding the cookie management features of your browser, please refer to your browser’s website by clicking on the appropriate link provided below.
Additionally;
● Click here to disable cookies managed by Google Analytics.
● Click here to control the personalized advertising experience offered by Google.
● To manage cookies on mobile devices, you can utilize the settings menu of the mobile device.